When I was still running a blog with a partner, he once said to me, ‘I hate list posts.’ And while I think that everyone probably has a preferred post format, I have a love/hate relationship with list posts. My mathematician heart and mind like everything with clear structure, and list posts come with an inbuilt structure of their own. Not much thinking required for the subheads or structure. Just add another list item, and you are good. List posts are also easy to write - es

You’re creating consistently. You’re doing everything “right.” So why isn’t your content converting? This story uncovers the real problem—and how to fix it.

What kind of content do you create? Blog posts, Social media, and email? Let me know, and I can make sure that I include the type of content in my experiment considerations.

I spent the past few weeks in my second home on the mountain. Last Sunday, I came back to Berlin. When I entered my building, I found a note on my door: There has been a broken pipe. Do NOT use the water and do not put anything down the drain. Wait, what? How am I supposed to live in my flat without water or a working drain? That’s essential for basic human needs. I looked at the note again, trying to figure out when it was put up; it could have been anytime between early May