Beth Knaus

Many professionals struggle with storytelling because their careers have focused on telling someone else's story. But entrepreneurship changes everything. In this inspiring conversation, discover why your experiences, lessons, and journey become the foundation of your personal brand—and how embracing your authentic voice can increase your visibility and impact.

For generations, women were expected to put their dreams on hold while caring for others. Today, women over 50 are stepping into entrepreneurship with experience, wisdom, and purpose. This inspiring reflection explores why midlife women are uniquely positioned to create businesses that reflect who they truly are.