Susanna Gebauer

When I was still running a blog with a partner, he once said to me, ‘I hate list posts.’ And while I think that everyone probably has a preferred post format, I have a love/hate relationship with list posts. My mathematician heart and mind like everything with clear structure, and list posts come with an inbuilt structure of their own. Not much thinking required for the subheads or structure. Just add another list item, and you are good. List posts are also easy to write - especially when you...

You’re creating consistently. You’re doing everything “right.” So why isn’t your content converting? This story uncovers the real problem—and how to fix it.

What kind of content do you create? Blog posts, Social media, and email? Let me know, and I can make sure that I include the type of content in my experiment considerations.